Welcome to the roadside revival.

We’ve set out to revitalize roadside Americana through innovation in technology and real estate, at the intersection of retail, design, and hospitality.

We are restoring a historic motel located on the highly trafficked and storied West Colfax Avenue, bringing a Colorado landmark back to life on the longest, wickedest main street in the USofA that runs right through the heart of the vibrant 40 West Arts District.

Our design ethos is fueled by the curious experience of combining the uncommon and the ordinary, and through an appreciation for the confluence of shared and varied traditions. Our vision is to design a destination that pays homage to the site’s architectural history but with a future-forward lens towards boutique hospitality and conscious consumerism.

Retail, meet hospitality.

Our eclectic motel and neighborhood destination will evoke nostalgia, yet will be like nothing ever experienced before. The edgy, bespoke guest rooms are shoppable, filled with items made by local artists and small businesses that are available for guests to shop, and the gathering spaces are uniquely designed to bring locals and travelers together in a reimagined way that supports our local community. 

Preliminary Site Plan by ShelterBelt Design

saddle up, partner.

Our redevelopment plans have received incredible support from the City of Lakewood, the Two Creeks Neighborhood organization, the 40 West Arts District, as well as many small business owners and individuals across Colorado who share our passion for community and believe in our innovative vision for the future of America’s motels. Want to get involved or learn more? We’re on the hunt for likeminded partners to add to our development team, and would love to hear from you. Say hello@thesursy.com or fill out the form below. We’re excited to hear from you!